world own mobile devices. In the past few years, the sale of mobile devices
has surpassed sales of just about every other electronic device on the face
of the planet. In fact, mobile phone usage is exhibiting no signs of
slowing down any time soon. Scientists are predicting that by the year
2013, cell phone shipments will have surpassed those of PC's and Mac's.
What does all this mean? It means that business owners who rely on
customers booking their services or courses need to cater for the millions
of web searches conducted on these mobile devices by setting up mobile
friendly landing pages with an online scheduling service. To emphasize this
point, studies have shown that people rarely leave their homes without
their mobile phones and more and more of them are using them to perform
business searches on the go.
Just in case you're still not convinced, here are some more pointers as to
why investing in an online booking system is a good for ensuring a healthy
amount of online bookings.
Apart from the fact that consumers are performing searches on their mobile
devices more often than they are using their computers; there is also the
reality that search engine optimization is slowly fading and that mobile
search optimization is the rising trend and will probably drive new
business and marketing opportunities to the future.
Also, it is wise to think about the rate at which cell phones are being
bought. It won't be long before the sale of smart phones eclipses that of
computers and laptops. The exotic and endless bevy of newly developed
mobile devices, upgraded mobile broadband access, captivating content and a
wide range of applications to choose from are all catalysts stoking this
remarkable growth. In this respect, failure to acquire a mobile website
will mean that more people will continually be frustrated by trying to view
web content created for desktop/laptops on their devices. Inevitably,
visitors not wait for a slow site to load and will just move on to the next
site. Whether they are moving towards or away from your website is
something only you can decide.
It goes without saying that with such a high rate of mobile access,
competition is destined to be strong; not only by retailers in the revenue
sector but also online companies for mobile space. Smart business managers
should realize this and plan for the future. Those who act ahead now stand
to retain their customers and also benefit in the future by attracting new
ones.
With all this information, your mind is probably racing with ideas
concerning which online booking system you should designate. The good news
is that most good online systems or SAAS an acronym for "Software as a
service", use mobile compatibility as standard. Big companies will opt for
an app as they think it will confer some kind of extra status, but a
visitor doesn't see it that way. All that does is just place another step,
but even more importantly, the app will need to be publicized before anyone
will even know it exists. There are hundreds of thousands of apps out there
but who has the time to trawl through them when the information is easily
available online in seconds. Google, Yahoo and Bing will not be listing
apps in their search engine results for keywords but they are listing local
businesses in a big way. Google recently upped the stakes by including 7
listings for local results on their first page of results. They did this
because they know that the majority of searches are for local services and
the majority of searches are with mobile phones. 'Google Places listings'
ensures that page one results will load quickly - and if your business has
a mobile version of its website then your business will gain an extra
advantage with 'Google Places' results.
Google has stated that sites which are slow to load will drop in ranking -
why? Because Google want visitors to use their search engine. So if you
were experiencing slow sites on your device when you searched on Google and
'quick to load' sites on Bing - then you would make Bing your browser of
choice. Google know this and are not going to allow that to happen under
any circumstances.
The fact is, most businesses (about 97%) do not have a mobile vers
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