wondering if it's right for your business. In this article, we break
down the pros and cons of a responsive website to help you determine
if the strategy solves your business marketing needs.
What is responsive web design?
Responsive websites have specific back-end coding and technology that
stretches, shrinks, and visually adjusts the layout of a website when
viewed on various non-PC devices, like mobile phones, tablets,
eReaders, or smart TVs. A Good example of Responsive design is My Webpage here Though responsive websites use the same basic
HTML code as their PC-based counterparts, small changes to the site's
CSS determine how the content is displayed on different devices.
The Pros of Responsive Website Design
*.Using a responsive website structure eliminates the need to develop
a separate mobile website. This means not having to reprogram your
website from the ground up, which in turn means saving on web
development costs.
*.Responsive websites resize images, text, forms, and buttons to
maximize screen space so text is easy to read, images compliment the
screen size, and buttons are easily selectable. When interacting with
standard websites on phones or tablets, using the fingers to zoom in
and out on the screen takes time and attention away from the website's
content
*.Responsive sites look modern and fit in with today's web standards.
Websites that are laid out only for computers can look dated and
difficult to manage when uploaded to modern mobile devices.
*.You only need to update your website content in one place. Because a
responsive site is just a standard website with additional coding,
content updates don't need to be done on separate mobile and static
websites.
*.Using a responsive website can also have a positive impact on your
website's SEO. Because it's the same content as the static site,
search engines don't need to crawl both mobile and static websites.
*.It's easier to make sure that you're getting the right content in
front of your customers at the moment they want it, especially if your
business is doing an email marketingcampaign. Many users read their
emails while waiting in line or commuting and they can easily navigate
to your website and have an enjoyable experience instead of needing to
remember to return to your site at a later time
The Cons of Responsive Website Design
*.Sometimes responsive sites call for web components to be scaled down
and cause certain pages to be inaccessible. With separate mobile
sites, users usually have the option to access the entire website.
*.Some responsive websites can take longer to load. Because the images
on a responsive site are just visually scaled down and not re-sized
for fastest load times, smartphones and tablets can notice a lag in
loading speeds, especially when being used on a mobile network (not a
Wi-Fi connection).
*.Since the website content is now stacked vertically to accommodate
smaller screen space, important features can get overlooked by users
due to long scrolling.
If you're unsure if a responsive website is right for your business,
it's important to take into account who your customers are, how they
interact with your website, and when and where they are most likely to
access it.
Based on the information above, the answer should quickly become
clear. Bop Design offers responsive web design services that integrate
seamlessly into existing websites or packaging a new website
development with responsive coding built in.
Still wondering if your business should have a responsive website?
Use Our Contact Me Button to Reach me, so that You can get the best
Guide for your Business.
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